Benoît Pointet

Experience Designer at Liip
Portrait of Benoit Pointet

Benoît Pointet

Experience Designer
Liip
Fribourg, Switzerland


Benoît Pointet has been crafting digitalia since 2002, assuming a broad variety of roles: coder, photographer, scrum master, information architect, designer, product owner…

Now active as an experience designer, he practices and advocates a holistic and participatory approach to design, convinced that the role of the designer has shifted from ‘making the design’ towards ‘making design happen’, from author to catalyst.

@benoitpointet
LinkedIn


Workshop:
From Analytics Data to User Insights

Friday | 09:00 – 12:30
mini labo

How to get beyond Google Analytics.

A step by step introduction on extracting user insights from traffic data. Learn how to explore audience and behaviour data in a systemic and meaningful way.

COME PREPARED

  • Bring along a laptop and accesses to your analytics tools/data.
  • List out what you would like to discover in your own data.

WHO IT IS FOR

  • Anyone who needs to dig into web/mobile analytics data and feels lost in it.

KEY TAKEAWAYS

  • A method to guide your future explorations of user data
  • A handful of cheatsheets and templates


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We are a Swiss user experience agency. Our team of seven specialists design elegant and intuitive digital products.