Benoît Pointet
Experience Designer
Liip
Fribourg, Switzerland
Benoît Pointet has been crafting digitalia since 2002, assuming a broad variety of roles: coder, photographer, scrum master, information architect, designer, product owner…
Now active as an experience designer, he practices and advocates a holistic and participatory approach to design, convinced that the role of the designer has shifted from ‘making the design’ towards ‘making design happen’, from author to catalyst.
Workshop:
From Analytics Data to User Insights
Friday | 09:00 – 12:30
mini labo
How to get beyond Google Analytics.
A step by step introduction on extracting user insights from traffic data. Learn how to explore audience and behaviour data in a systemic and meaningful way.
COME PREPARED
- Bring along a laptop and accesses to your analytics tools/data.
- List out what you would like to discover in your own data.
WHO IT IS FOR
- Anyone who needs to dig into web/mobile analytics data and feels lost in it.
KEY TAKEAWAYS
- A method to guide your future explorations of user data
- A handful of cheatsheets and templates