Stephen P. Anderson

Chief Experience Officer at BloomBoard

Stephen P. Anderson

Chief Experience Officer
Dallas, USA

Stephen is an internationally recognized speaker and consultant based out of Dallas, Texas. He created the Mental Notes card deck, a tool that’s widely used by product teams to apply psychology to interaction design. He’s also of the author of the book “Seductive Interaction Design,” which explores this topic of psychology and design in more detail.

Stephen spent more than a decade building and leading teams of information architects, interaction designers and UI developers. He’s designed Web applications for technology startups as well as corporate clients like Nokia, Frito-Lay, Sabre Travel Network, and Chesapeake Energy.

Between public speaking and project work, Stephen offers workshops and training to help organizations manage creative teams, make use of visual thinking, and design better customer experiences. Currently, Stephen is the Chief Experience Officer and Head of R&D at BloomBoard.


Author of:

Hooked on a Feeling

Thursday | 9:15 – 09:55

What other mediums tell us about what it means to craft an experience.

For all of the hype around “user experience” it often feels like we struggle with what it means to actually craft an experience.
We build and ship products that are perfectly fine. We make things that are usable, attractive, responsive, reliable and whatever else has come to be expected. And yet, there’s something missing. Something intangible. It’s not obvious what’s missing, until we contrast our own work against other mediums more established than our own: Film. Game design. Storytelling. Advertising… These mediums know how to make us feel, in deep and profound ways. So how do we do the same? Are there processes we can change, or things we can do to create memorable and meaningful experiences? And who has reached this level of emotional engagement? In this session, Stephen P. Anderson will explore the subtle, but critical ways we can level up our work, bringing a depth and richness to the experiences we shape.

Innovation Workshop

Friday | 14:00 – 17:30
studio 1

Learn the habits of highly innovative people.

Design has earned the attention of businesses everywhere. The demand for breakthrough ideas couldn’t be stronger. It’s time for smart “idea” people to take center stage. And yet… When given the space to be creative—whether it’s a user interface, data visualization, or new product idea—we often fall back on safe, familiar patterns.

How do we break out of these safe practices? And how do we arrive at creative ideas that solve actual user problems?

What separates the celebrated “creative” person from others is a set of habits, routinely practiced. The ability reframe problems, link unrelated concepts, place insights ahead of ideas— habits such as these are common to innovators everywhere.

In this workshop, speaker Stephen P. Anderson will share the 8 habits of highly innovative people, with a focus on how we, as designers and product teams, can apply these habits in our day-to-day work.


  • Dozens of practical tips and exercises to help you produce more original design ideas.
  • How to look at nearly any problem from multiple perspectives.
  • How to reframe problems that are handed to you.
  • Ways to blend seemingly unrelated ideas to produce something new.
  • The creative thought process used by Stephen in his day-to-day design and product strategy work.

Basically, you’ll learn how to get from “This needs some fresh ideas” to “I don’t know how you do it!”


Designers, UX practitioners, and product people of any level looking for ways to arrive at more innovative ideas.


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We are a Swiss user experience agency. Our team of seven specialists design elegant and intuitive digital products.